Ford yu Burayi: Impamvu 5 uwukora amamodoka ananiwe

Puma ntoya yambukiranya yerekana ko Ford ishobora gutsinda i Burayi hamwe nigishushanyo cyumwimerere hamwe na siporo yo gutwara.
Ford irimo gusubiramo imishinga yayo yuburayi kugirango igere ku nyungu zirambye mu karere.
Uruganda rukora amamodoka arimo gucukura Focus compact sedan na Fiesta ntoya mugihe igenda yerekeza kumurongo muto wimodoka zitwara amashanyarazi zose.Yagabanije kandi imirimo ibihumbi, inyinshi muri zo ziteza imbere ibicuruzwa, kugira ngo zihuze u Burayi buto.
Umuyobozi mukuru wa Ford, Jim Farley, aragerageza gukemura ibibazo biterwa n’ibyemezo bibi mbere yo kuzamurwa mu mwanya wa mbere muri 2020.
Mu myaka yashize, uruganda rukora amamodoka rwafashe icyemezo cyubwenge cyo guhumeka ubuzima bushya kumasoko yimodoka yi Burayi hamwe no gushyira ahagaragara moderi ya S-Max na Galaxy.Hanyuma, muri 2007, haje Kuga, SUV yoroheje ihuye neza nuburyohe bwiburayi.Ariko nyuma yibyo, umuyoboro wibicuruzwa wagabanutse ucika intege.
Minivan B-Max yatangijwe mu 2012 ubwo igice cyagabanutse.Imurikagurisha ryakozwe mu Burayi mu 2014, ryakozwe mu Buhinde ryitwa Ecosport ryambukiranya imipaka ntabwo ryagize uruhare runini mu gice cyaryo.Subcompact Ka yasimbuwe na Ka + ihendutse yakozwe na Berezile, ariko abaguzi benshi ntibabyizeye.
Moderi nshya isa nkigisubizo cyigihe gito kidashobora guhuza imbaraga zo gutwara zitangwa na Focus na Fiesta mubice byabo.Gutwara ibinezeza byo gusimburwa no guhitamo.
Muri 2018, Jim Hackett wari umuyobozi mukuru, wari uyoboye uruganda rukora ibikoresho byo mu biro byo muri Amerika, yahisemo gukuraho moderi zidafite inyungu, cyane cyane mu Burayi, no kuzisimbuza ikintu icyo ari cyo cyose.Ecosport na B-Max byarashize, kimwe na S-Max na Galaxy.
Ford yasohotse mubice byinshi mugihe gito.Isosiyete yagerageje kuziba icyuho cyo kongera kubaka moderi zikiriho.
Ntabwo byanze bikunze byabaye: Umugabane wa Ford ku isoko watangiye kugabanuka.Uyu mugabane wagabanutse uva kuri 11.8% muri 1994 ugera kuri 8.2% muri 2007 naho ugera kuri 4.8% muri 2021.
Imipira mito ya Puma yatangijwe muri 2019 yerekanye ko Ford ishobora gukora ibintu ukundi.Yakozwe nkimodoka yubuzima bwa siporo, kandi iratsinda.
Amakuru dukesha Dataforce avuga ko Puma ari yo modoka yagurishijwe cyane mu modoka ya Ford yagurishijwe cyane mu Burayi umwaka ushize, hamwe n’ibicuruzwa 132.000.
Nka sosiyete rusange yo muri Amerika, Ford yibanze cyane kubisubizo byiza buri gihembwe.Abashoramari bahitamo kongera inyungu kuruta ingamba z'igihe kirekire zitanga umusaruro.
Ibidukikije bihindura ibyemezo byabayobozi bakuru ba Ford bose.Raporo y’igihembwe cya Ford y’abasesenguzi n’abashoramari bavuze ko igitekerezo cyo kugabanya ibiciro no kwirukanwa ku kazi ari ibintu biranga imiyoborere myiza.
Ariko ibicuruzwa byimodoka bizunguruka kumyaka, kandi ibikoresho na moderi byavanyweho imyaka.Mubihe aho imirimo yubuhanga ibuze, gutandukana naba injeniyeri baherekeje amateka yose yiterambere ryibice byica cyane.
Ford irateganya kugabanya imirimo 1.000 mu kigo cy’iterambere ry’iburayi i Cologne-Mekenich, ishobora kongera guhiga sosiyete.Imashanyarazi ya bateri isaba imbaraga nke ziterambere kuruta moteri yo gutwika, ariko guhanga imbere no guhanga agaciro birakenewe kuruta ikindi gihe cyose inganda zahinduye moderi ikoreshwa na software.
Kimwe mu bintu nyamukuru bishinja abafata ibyemezo bya Ford ni uko baryamye mu nzira yo gukwirakwiza amashanyarazi.Ubwo Mitsubishi i-MiEV ya mbere yakozwe mu Burayi n’amashanyarazi yose yashyizwe ahagaragara mu imurikagurisha ry’imodoka ryabereye i Geneve mu 2009, abayobozi ba Ford bifatanije n’abashinzwe inganda gusebya imodoka.
Ford yizera ko ishobora kubahiriza amahame akomeye y’ibihugu by’i Burayi mu kuzamura imikorere ya moteri yaka imbere no gukoresha neza ikoranabuhanga ry’ibivange.Mugihe Ford's Advanced Engineering division yari ifite ingufu zikomeye za batiri-amashanyarazi na lisansi-selile yimodoka mumyaka myinshi ishize, yarayiziritseho mugihe abo bahanganye batangizaga moderi yamashanyarazi.
Hano na none, icyifuzo cya ba shebuja ba Ford cyo kugabanya ibiciro cyagize ingaruka mbi.Imirimo yubuhanga bushya iragabanuka, itinda cyangwa ihagarikwa kugirango utezimbere umurongo wo hasi mugihe gito.
Kugira ngo Ford ibashe gufata ubufatanye n’inganda na Volkswagen mu 2020 kugira ngo ikoreshe amashanyarazi ya VW MEB mu gushyigikira imodoka nshya za Ford zose zikoresha amashanyarazi mu Burayi.Moderi ya mbere, ihuza amakimbirane ashingiye kuri Volkswagen ID4, izajya mu musaruro mu ruganda rwa Cologne rwa Ford mu gihe cyizuba.Yasimbuye uruganda Fiesta.
Moderi ya kabiri izasohoka umwaka utaha.Porogaramu nini: ibice 600.000 bya buri moderi mugihe cyimyaka ine.
Nubwo Ford irimo guteza imbere amashanyarazi yayo, ntabwo izagaragara ku isoko kugeza mu 2025. Yakozwe kandi mu Burayi, ariko no muri Amerika
Ford yananiwe gushyira ikirango cyihariye muburayi.Izina rya Ford ntabwo aribyiza byo guhatanira i Burayi, ahubwo ni bibi.Ibi byatumye abakora amamodoka bagabanuka cyane ku isoko.Kugerageza gushyira imodoka ye ya mbere yamashanyarazi kumuhanda akoresheje tekinoroji ya Volkswagen ntacyo byamariye.
Abashinzwe kwamamaza kwa Ford bamenye ikibazo none babona kuzamura umurage wabanyamerika nkuburyo bwo kwigaragaza kumasoko yuburayi."Umwuka wa Adventure" ni credo yikimenyetso gishya.
Bronco yagurishijwe ku masoko amwe n'amwe yo mu Burayi nk'icyitegererezo cya halo, kigaragaza interuro yayo yo kwamamaza “Umwuka wa Adventure”.
Niba uku kwimura bizaganisha ku guhinduka guteganijwe mu myumvire n'agaciro biracyagaragara.
Byongeye kandi, ikirango cya Jeel cya Stellantis kimaze gushinga imizi mu bitekerezo by’abanyaburayi nka nyampinga w’Amerika mu mibereho yo hanze yo hanze.
Ford ifite umuyoboro witanze, wizerwa kandi wagutse mubihugu byinshi byuburayi.Iyi ninyongera nini mu nganda aho ibicuruzwa byamamaye kandi byamamaza byinshi bigenda byiyongera.
Ariko, Ford ntiyigeze ishishikariza rwose umuyoboro ukomeye w’abacuruzi kwinjira mu isi nshya y’ibicuruzwa bigendanwa.Nibyo, serivisi yo kugabana imodoka ya Ford yatangijwe mumwaka wa 2013, ariko ntabwo yigeze ifata kandi abadandaza benshi barayikoresha mugutanga imodoka kubakiriya mugihe imodoka zabo bwite zitangwa cyangwa zisanwa.
Umwaka ushize, Ford yatanze serivisi yo kwiyandikisha muburyo bwo gutunga imodoka, ariko kubacuruzi bahisemo.Ubucuruzi bwo gukodesha amashanyarazi ya Spin bwagurishijwe n’umudage wa micromobility yo mu Budage Tier Mobility umwaka ushize.
Mu buryo butandukanye na mukeba wayo Toyota na Renault, Ford iracyari kure cyane yiterambere ryimikorere ryibicuruzwa bigendanwa muburayi.
Ntabwo bishobora kuba bitwaye muri iki gihe, ariko mugihe cyimodoka-nka-serivisi, irashobora kongera guhiga Ford mugihe kizaza kuko abanywanyi bazagera ikirenge muri iki gice cyubucuruzi gikura.
Urashobora kwiyandikisha igihe icyo aricyo cyose ukoresheje umurongo uri muri imeri.Kubindi bisobanuro, nyamuneka reba Politiki Yibanga yacu.
Iyandikishe kandi wakire amakuru meza yimodoka yuburayi ahita yinjira muri inbox kubuntu.Hitamo amakuru yawe - tuzatanga.
Urashobora kwiyandikisha igihe icyo aricyo cyose ukoresheje umurongo uri muri imeri.Kubindi bisobanuro, nyamuneka reba Politiki Yibanga yacu.
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Automotive News Europe, yashinzwe mu 1996, ni isoko yamakuru kubafata ibyemezo n'abayobozi b'ibitekerezo bakorera i Burayi.